Google + Meta campaigns
Intent capture and demand generation built around one clear service and market.
Paid media for service businesses
Campaigns built to generate leads.
Google and Meta campaigns connected to the page, form and follow-up path behind them—so optimization is guided by qualified leads, not activity alone.
US-focused · UK clients welcome · Ad spend paid separatelyCampaign conceptMatch the message to the next step.
Optimization signalLead quality feedback
New qualified enquiry
Captured, tracked and ready for follow-up
ConnectedLess disconnected marketing.
Right-fit demandReach people with a reason to act.
Clear conversion pathsReduce friction between click and enquiry.
Useful feedbackUse lead quality to guide the next move.
One acquisition system
Every part should help the next part work better.
Campaign performance is shaped by more than targeting. The promise in the ad, the landing page, the form, the tracking and the follow-up path all influence what happens next.
Landing experience
A focused page that carries the campaign message into a useful next step.
CRM + tracking
Lead details and conversion events arrive where the sales process can use them.
Quality feedback
Real sales feedback helps distinguish useful leads from empty volume.
We use AI to accelerate research, iteration and analysis. Campaign direction and business decisions remain human-led.
What we manage
Built around a business outcome.
The starting engagement is deliberately focused: one core service, one market and one lead-generation funnel across Google and Meta.
Search intent
Google campaigns designed to meet prospects while they are actively looking for a solution.
Search structure · messaging · biddingMeta demand generation
Audience, offer and creative combinations built to create interest before the search begins.
Audience testing · creative rotationPerformance direction
Ongoing decisions guided by conversion data, lead feedback and the economics of the offer.
Optimization · monthly summaryA focused fit
Good for teams that need execution and clarity.
We are best suited to businesses that can respond to enquiries, share lead-quality feedback and commit to improving the full conversion path.
Likely a good fit
- You sell a service with a clear customer outcome.
- You can follow up with new enquiries consistently.
- You want Google and Meta managed as one system.
- You can share which leads become real opportunities.
Probably not the right fit
- You need guaranteed lead volume or revenue.
- You want campaigns without conversion tracking.
- Your offer, sales capacity or service area is undefined.
- You cannot commit to an initial three-month period.
Starting engagement
A clear place to begin.
Final scope is confirmed after the consultation. Additional offers, regions, landing pages and creative are quoted separately.
Google + Meta
from $1,000/month
Lead-generation campaign management
Both advertising platforms managed around one core service, market and lead-generation funnel.
- Campaign setup and management
- Google and Meta Ads
- Conversion-tracking review
- Ongoing optimization
- Monthly performance summary
- Lead-quality feedback loop
Initial commitment: three monthsSeparate: ad spend, landing-page production and creative packages
How the work moves
From context to continuous improvement.
Understand
Clarify the offer, customer, service area, economics and current lead path.
Connect
Confirm measurement, conversion actions and the handoff into your sales process.
Launch
Build focused Google and Meta campaigns with aligned messages and creative.
Improve
Use campaign data and lead feedback to decide what to change next.
Common questions
Straight answers before we start.
Is advertising spend included in the monthly fee?
No. The management fee starts at $1,000 per month. Media spend is paid directly to Google and Meta.
Do you guarantee a number of leads?
No. Results depend on the market, offer, budget, sales follow-up and other factors. We agree on the measurement approach, optimize the system and report what the evidence supports.
Why is the initial commitment three months?
The opening period allows time for setup, campaign learning, creative changes and useful lead-quality feedback. It is not presented as a guarantee of results.
Can you improve the landing page and ads too?
Yes. Landing-page systems and ad-creative packages are available as separate services and can be scoped alongside campaign management.
Complete the system
Give every click a better next step.
A useful first conversation
Let’s find the next move worth making.
Tell us what you sell, where leads come from now and what is getting in the way. We’ll reply to arrange a free fit call.
Request a free consultation